Jason Zweig of the Wall Street Journal is the co-author of The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel, the one investment book everyone should have. Ben Graham's original version was published in 1949, the new one is co-authored with Warren Buffet, so you know this is quality merchandise. It is straightforward, gimmick-free advice, with no scent of dubious "get rich quick" formulas.
In contrast, a strong contender for the mother of all gimmicky, dubious, get-rich formulas is found in "Stupid Data Miner Tricks", chapter 6 of the Nerds on Wall Street book, which conclusively demonstrates the utterly meaningless and accidental correlations between butter production in Bangladesh and US stock market returns over a twelve year period. Throw in a couple of other bogus variables, and you get to a regression that "explains" 99% of the market returns over the period, but means nothing.
Jason did a story in the August 8 WSJ, Data Mining Isn't a Good Bet For Stock-Market Predictions, that revisited the data mine, and included a four minute interview on the poster child for bad quant behavior.